Our internal communications experts will help you define internal communications that connect with your employees
What makes an effective internal communications strategy?
An effective internal communications strategy increases a company's connection with its employees and has a positive impact on overall business performance and success.
Key moments for internal employee communications
How and when you communicate to your employees through internal communication is important, particularly during key moments and/or major change programs. Ensuring you get this right is crucial to the impact of the message/s on your employees and how likely the change is to be embedded ongoing.
Our team of internal communications experts utilises best practices to help you define an internal communications strategy for communicating the following to employees:
Strategic plans
Organisational change management
Company values
Employee value propositions
Employee benefits
Company-wide employee recognition
Mergers, restructures and redundancies
Many more!
Benefits to your organisation
With organisations across the globe now moving to flexible working arrangements for their employees, effective internal communications strategies are more important than ever.
There are many benefits that effective internal communications can provide employees and the organisation as a whole. Some of these benefits include:
Higher employee engagement and energised company culture - Best practice internal communication does more than just deliver information to employees. It should also increase connection across the organisation and create an environment where two-way communication is the norm. This creates better engagement with employees, and therefore increased employee engagement and an energised company culture.
A boost in productivity - Employees who have a clear understanding of what’s expected of them and feel connected to their work and organisation are more likely to be productive and perform effectively.
Increased employee job satisfaction and retention - Communicating with your employees the future goals of an organisation and linking the role they play in ensuring the business meets those goals will build their support and belief. Employees are then more likely to experience increased job satisfaction through creating a workplace that is collaborative and inspiring work that matters.
“Helping employees understand how their work connects to the goals of others and the company can improve performance by up to 10%.”
What types of communications support / tools do we provide?
We can help all organisations through building strategies and delivering the following channels / tools in support:
Enhancing existing internal communications strategies, framework and tools
Creation of internal communications strategies, framework, calendars and tools
Communication plans for planned news and updates
Change management communication strategies and tools
Design of event presentations and agendas (face to face, virtual, hybrid)
Video design, direction, storyboarding and scripting
Script writing for executive/leader messaging
Staff engagement and incentive program design
Employee satisfaction survey results communication
Copywriting
Our approach to defining an internal communications strategy
We offer internal communications strategies across Australia and worldwide, through our following approach:
The Corporate Crayon Approach
Discovery - Uncovering the unknown that exists and bringing it to life so others can discover it.
Connection - Linking the ambition of the organisation with the output required to build belief.
Human - Understanding key motivators for key stakeholders and end users in development.
Considered Design - Paying attention to the detail in design with purpose, impact and engagement at our core.
Simple Application - Supporting implementation with consulting and tools for easy adoption.
Why work with Corporate Crayon
We have over 40 years combined experience as internal communications experts for organisations in Australia and around the world.
With our values Flexibility, Trust and Imagination at the core of how we work with our clients, our partners and each other, your team will have the support they need in developing internal communications strategies that increase employee connection and productivity.
Read our case studies and see what our clients are saying about our internal communication strategy support:
Ready to create positive change in your organisation? We look forward to
working with you.
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Our thinking
