Discover the importance of company core values and see how they build high performing teams
We are experts in developing brand values that are fit for purpose. We are an end-to-end agency consulting on how to create company values to connect your employees to the vision, mission and strategic goals of your organisation.
What are brand and company values?
Your brand and company values are the foundation of your organisation’s culture. They are the core beliefs that drive how your team behaves and the decisions they make.
What is the importance of company core values?
Company values are critical in ensuring you have a set of actions and behaviours by which the team operates. When employees feel aligned to your company values, they are more likely to be motivated to perform and work towards your vision and mission.
The Vision tells employees why you do what you do, the Mission or Strategy tells employees What they need to do, the Values tell your employees the How to do things in your organisation.
Benefits to your organisation
“Over 50% of executives agree that a corporate culture can influence productivity, creativity, profitability, firm value and growth rates.”
Communicating company values to employees
Defining your company values is the first step towards a better culture. Communicating your values is critical to embedding them into the actions and behaviours for your team every day.
Communicate your company values to internal and external stakeholders, to all employees and explore with teams how the values apply to them and their roles. While values may be consistent across the organisation, how they are applied needs to be owned by every individual so they are more than something on your website.
Our approach to developing brand values and embedding them in your business
At Corporate Crayon, we use the Barrett Values Diagnostic to understand your current inherent values and the values of your employees, with a focus on alignment to the inherent culture and the culture required to deliver a high performing organisation.
We work with you following our approach starting with Discovery and deliver actionable results that can be rolled out, delivering increased employee engagement, customer satisfaction and profitability.
The Corporate Crayon Approach
Discovery - Uncovering the unknown that exists and bringing it to life so others can discover it.
Connection - Linking the ambition of the organisation with the output required to build belief.
Human - Understanding key motivators for key stakeholders and end users in development.
Considered Design - Paying attention to the detail in design with purpose, impact and engagement at our core.
Simple Application - Supporting implementation with consulting and tools for easy adoption.
Why work with Corporate Crayon
We take the time to understand your organisation, your strategic goals and your team. We are experts in employee engagement and staff motivation. As an end-to-end agency, we partner with you in developing your brand and company values, support you in communicating to employees and produce all the tools you need to embed them.
Read our case studies and see what our clients are saying about our experience designing company values:
Ready to create culture change in your organisation? Let us partner with you to
create your company values and see the impact we can make!
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