How to Re-energise Your Team
By Evelyn Jackson (CEO and Creative Director)
Re-energising your team is crucial for maintaining a motivated and productive workforce. At Corporate Crayon, we understand that motivating employees can be challenging, but by aligning your employees' values with your company values, you can effectively re-energise your team, ready to kick start 2023!
What are Brand and Company Values?
Brand and company values are the core beliefs that guide your team's behaviour and decision-making. They form the foundation of your organisation's culture. The way your values are developed, communicated, and integrated into your employees every day determines how aligned and effective they can be. When your values are aligned with your employees, and your leaders know how to bring them to life, you can create a thriving culture that leads to success and outperforms your competitors.
The Importance of Values
Company core values play a crucial role in creating a culture that will flourish and transform into one that outperforms in a way that is sustainable. At Corporate Crayon, as experts in Barrett Values Diagnostics, we support organisations to develop and effectively transform your organisation’s culture to one that delivers the strategic priorities for the long term. Delivering an environment where your people thrive.
“When your people thrive, your organisation thrives. Which is why building your optimal culture begins with understanding the values at the root of it. Values – conscious or unconscious – are the motivation for every decision made or action taken.” - Barrett Values Centre
Defining Your Company Values
Defining your company values is an essential step in creating an authentic, creative, and energised company culture. It is a process that stretches across the organisation as a whole and requires thoughtful and considered effort.
When creating your company values, they should reflect an alignment with personal values and the values that will support your organisation in the future.
At Corporate Crayon, we focus on discovery first. The first step in our proven 5-step approach. It involves diagnostics, deeper insights for greater discovery, and the connection to your organisation’s ambition alongside a greater understanding of your audience inside and outside the organisation.
Considered Design
Once you have developed your values, it is time to create a visual identity and impactful story that easily communicates them to your audience. Inside and outside your organisation. This is a critical step towards building commitment and engineering a greater understanding across all employees. Critical to transform your organisation’s culture.
Communication & Integration
Effective communication of your values comes from an effective combination of internal and external expressions. Internal communication is specifically for employees, whereas external communication can extend to your community and new talent you may want to attract to the organisation. Some initial ways to effectively integrate your values include:
Aligning your Employee Value Proposition to your values.
Incorporating values into employee onboarding and training programs.
Making them a regular topic of discussion in team meetings and company-wide events.
Recognising and rewarding employees who embody the company values.
Creating a visual representation of the values and building this visual identity into every piece of communication relating to people.
Embedding values and their behaviours into leadership feedback and key performance indicators.
Creating a culture that delivers starts with the development of aligned company values and communicating and integrating them effectively.
How Corporate Crayon can help
At Corporate Crayon, we work with organisations locally and globally to give meaning by developing their company values and re-energising their team.
See our process of developing and embedding brand/company values.
To find out more about how to connect with your values to re-energise your team, contact us today.